Gamification might have been the way to go when we were new to the app and mobile ecosystem 5 years back but in today’s state where there are multiple products to help users serve the same function, app fatigue is a real problem for product companies. — Tunnel Vision Design Users are not having one single product in their mobile phones for a specific purpose (Shopping, food delivery, transport, payments) although they might have a preferential one. This begs the question, how effective is gamification for our end users? …